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A street team is a term used in marketing to describe a group of people who 'hit the streets' promoting an event or a product. 'Street Teams' are promotional tools that have been adopted industry-wide as a standard line item in marketing budgets by entertainment companies, record labels, the tech industry, corporate brand marketers, new media companies and direct marketers worldwide. The music industry is now seeing a boom in the use of large street teams, such as the Average Joes Ent. Street Team, to reach out to fans and improve sales in the smaller hard to reach communities nationwide. ==History== The now ubiquitous "street team" model was originally developed by urban record labels, such as: Loud Records, Jive, Bad Boy Records, Roc-A-Fella Records, Priority Records, and Ruthless Records. Rap labels found it affordable and highly effective bridge to their target audience that did not require the traditional outlets found in print, radio, television mediums and elusive large scale record distribution deals. It was and still a modern version of a credible field of marketer working for brands or bands/artists with the ability of creating hype for them through credible peer-to-peer interactions and viral word-of-mouth influence marketing. This grassroots tactic was partly born in the mid-1990s from the larger monopolistic record distributors trying to shut out rap and smaller music labels of the day from radio and mass distribution due to the early stigma of gangsta rap and "punk" on those genres as a whole. Street Teams were used by smaller independent record labels as a tool to circumvent the larger out-of-reach distributors and corporate owned record labels. Other independent label owners used street teams as a way to build equity in their stable of artists for the benefit of gaining a courtship by a larger music label or record distributor to merge or sell part or all the company. (see Loud Records sale late 1990s) For the smaller labels trying to get in the door of the music business, the thinking was in part to build a loyal fan base in key markets first, getting a strong street hype and "street-cred," getting on the local radio stations through the hype/word-of-mouth, and moving on to the larger record distributors with a much stronger negotiating hand and a solid "sellable" commodity. Through this method of building a solid fan base with disposable income first, the smaller label could wield greater power in their initial distribution negotiations for the benefit of their recording artists and their profit margins. Often, distribution deals for an "unproven" new artist(s) who comes with a built-in fan base, generally receives better upfront money deals than music artists who had previously received without street teams sharing the music and spreading the word, (viral marketing) nationwide. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「street team」の詳細全文を読む スポンサード リンク
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